My dad keeps telling me I’m wasting my time with Twitter. He and I generally see eye-to-eye. This is a battle he won’t win. No relationship is perfect.

Just recently, someone on Twitter claimed an Oregon pinot noir had won a blind tasting challenge versus a pinot noir from Burgundy. He posted a picture of the empty bottles. Frequently, I see west coast producers, and their advocates, compare their wines to those of Burgundy. These challenges and comparisons should stop.

I’m guilty of using the term “Burgundian” when I describe certain wines. I’m going to remove the term from my vocabulary. I’m not suggesting wines shouldn’t be compared. Comparisons allow us to develop our palates and, in turn, our appreciation of “terroir”. By comparing a chardonnay from Sonoma Coast to a chardonnay from Chablis, we explicate each region’s inherent flavor profile and establish benchmarks.

I am suggesting that conclusions of a wine region’s superiority relative to its counterparts across an ocean lack substance and meaning. The wine community should remove itself from the clutch of regional “showdowns” and allow wines to stand on their own merits. It is impossible to judge two well made wines produced half a world away from each other and declare one better than the other. Doing so strips each wine of its intrinsic value, assuming, of course, each has one.

Let’s not judge regions on their ability to mimic others, but rather on the merits of their own trade. It will develop new benchmarks and clearly delineate who has style and who simply cuts cookies.